What if Ramadan could be celebrated in style?
Beattie + Dane, an agency based in Kuwait, had a client who wanted to make a difference. Nagwa is a shop in Kuwait that sells traditional sweets in modern packaging. They blend the old with the new without loosing the charm and authenticity of their traditions and values. So for Ramadan, Nagwa wanted to do the same for the Ramadan greetings on social media. Ramadan social media greetings were known for being tacky and out of style, to the point where the younger generations stopped using them completely. Nagwa wanted to fix that.
Examples of Ramadan greetings that people were using
Designed Ramadan social media greetings
The final result was a combination between Nagwa's visual style (we wanted to hint that the greetings were by the Nagwa brand without having their logo on them), and elements from the greetings people already use. We wanted to make sure that all the different generations would find a greeting that appeals to them.
Responsive Website
The main purpose of the website was to show a video about the process of creating the greetings and to allow users to download and share the greetings. The design is simple and responsive, since most users will be viewing it on their phones or tablets.
Thank you for your time!
